Pay Per Click (PPC) Google Adwords
Paid for search advertising can be a great way for small businesses to attract new leads on Google. However managing your account can be confusing and expensive! Our expertise in this field will ensure a budgeted advertising campaign managed for you. We’ll ensure quality leads and value costs per click.
Facebook & Instagram
Social media is a huge marketing platform with advertising opportunities that can deliver excellent returns. With the potential to connect to targeted audiences using boosted posts and sponsored adverts, Facebook and Instagram are fast becoming an essential marketing tool for many companies. We successfully manage Facebook New feeds, Instagram accounts and targeted advertising campaigns through social media. Our services can range from simple posts on your news feed, to full creative campaigns targeted to your needs.
Banner Advertising & Re-targeting
Have you ever noticed those ads that appear down the side of your email browser or when your doing your weekly online shop?! Wondered why that pair of trainers you looked at earlier seem to be stalking you around the World Wide Web? Well that’s Banner Advertising and Re-targeting! These tools can be a crucial part of enticing your clients back to your website. We have a vast range of expertise in this field and can effectively re-target to customers who left your site without buying or enquiring the first time around.
Search Engine Optimisation (SEO)
Most of us have probably heard of SEO. You probably also know that good SEO can help make your site rank well on Google and other search engines. That’s the easy part! The big questions we are always asked are “what is good SEO” and “how do I SEO my site?!” When creating a website our services always includes SEO on each page. However SEO isn’t a one time job and your site will need keeping up to date. By creating a focused key word campaign and implementing best practice methods, our team will ensure an improved position on leading search engines to encourage natural traffic to your website.
A crucial part of re-marketing to your audience, our email campaigns are innovative, eye catching and will ensure a good click through rate. We can use your existing audience or help create a new audience with a Sign Up Feature on your website. Or we can market to those who have purchased goods from you. Email campaigns are a key method of promoting special offers and news to an audience who is already interested in your service who might need a “nudge” to get them back on site and buying!
Blogging is the perfect way to keep your site up to date with relevant content. Not only does this show your audience that your service or product is current, search engines such as Google recognise regular, up to date posts which can help with natural ranking – it’s all part of SEO! However content does need regularly adding to your site or it will look out of date fast. We have experience in writing blog posts which are targeted to your audience. We will write clear copy that is based around your key words. Even better, we can integrate your blog posts to Facebook and a mail out facility too!