It’s no secret that social media creates huge benefits for your business. It’s a great way to get your business out there and a fantastic way to promote your products and services. The best part is that it’s free!
Getting started on social media can be a bit of a challenge, you have to find the right platforms that work for you and understand what your target market really wants to read about. Creating an online presence for your company is really important now and you can easily get your online presence started by utilising social media. Today’s blog is all about getting your business started on social media.
Understand your goals
Now that you’ve decided to delve into the world of social media, you should start to think about exactly what you want to achieve from it. Do you want to promote your business? Generate sales? Whatever it is, it will be possible. Identify your goals and think of the best ways that you can reach them. This will really help you to work out the types of content you can post. If you want to generate sales, posting images of your products is a great place to start.
You should note that your brand doesn’t need to be everywhere for it to be successful. There’s a wide range of social media platforms available but you don’t have to use all of them. To start with, find one platform that you know you can capture people’s attention on and focus on that. In time, you can begin to use more platforms and you’ll start to see your following grow. If you decide to start using more than one platform, why not ask your followers on your other platforms to follow your new account?
Decide how often you’re going to post online, following that you can start to develop a schedule for your social media channels. It’s important to select a specific time frame to post in as well, find out the best time to reach your clients. There are a number of useful, paid sites that can help you with scheduling posts if you’re short of time. As well as scheduling posts, why not make use of your Instagram and Facebook stories? These can be highly interactive and you aren’t forcing content on your followers, it’s just there if they want to look at it.
Choose the content that you know your target market wants to read about. Your clients will find this much more interesting and be much more likely to interact with it, which in turn will attract new customers your way. Social media is a great way to offer your customers helpful tips within your field of expertise and it doesn’t come across as pushy. There are lots of websites you can use to help you with your content creation, you should use a range of image and text based posts. You should also remember to use hashtags on your posts wherever you can, hashtags allow you to reach a wider audience, which could lead to more followers.
Social media platforms are an incredible way of networking. There are so many opportunities for your business, whether you want to link with other industry leaders or make hires through your social media, you can almost do anything. Interacting with others online isn’t hard, even a simple comment on someone else’s post can lead to great opportunities. Use these online networking tools to your advantage.
This part is key, you need to monitor your engagement levels. This can all be done easily within the settings of your chosen app or through using analytics tools. Find out the posts that your followers are really engaging with and try to create the same style of content. If there’s posts that receive less engagement, maybe look to change the content your posting, so that users do interact with it.
To conclude, social media is highly effective for your business and we would recommend using it to your advantage. While setting up and maintaining your social media is free, it does take time, so don’t expect drastic changes overnight.
We are more than happy to help you get started with your online presence or discuss any existing social media that you have, so don’t hesitate to get in touch.